In the last decade, I have focused on rural immigration, attainable housing, development policy, workforce development and a people-centric digital circular food economy to advance inclusive and sustainable economic growth. One of my most enjoyable projects was to enhance the online presence of small businesses in rural small-town areas and small and conservation areas in New Zealand and Canada to help them recover economically after COVID-19. This initiative, which began as a way to attract immigrants to small businesses, small cities and conservation areas, eventually led to a change in people's behaviour. I used Google Maps Travel Guide for this project to demonstrate how technology can amplify transformative leadership. My research and policy papers and the Google Map Travel Guide Initiative results are on this page.